The Project
Dark. Stuffy. Snobby. Intimidating. These are just a few perceptions surrounding cognac that Courvoisier tasked us with breaking while updating its presence in the social space. We leaned into the ethos of the brand: Cognac in Blossom. Simply put, this refers to a joy in living a full life and can be tasted in the nuanced, floral notes of Courvoisier.
The Treatment
Lighter. Brighter. Warm. Welcoming. These words guided our journey to making Courvoisier feel modern and relevant on social. We created structure for the brand internally and executed our creative vision in the feed with many productions from Lima to NYC to Jarnac.
We organized a large lifestyle shoot in Lima, Peru, a week-long location shoot in Jarnac, France, and multiple studio shoots in New York. The following is a smattering of some of my fave pieces.
Beyond our photo & video shoots, we also explored recurring design elements for our feeds.
Shout Outs ✽
-
Rene Funk, Photographer
Max Souffriau, Set Designer + Stylist -
Olivia Brabbs, Photographer
Hewitt + Walker, Production + Film
Loic Parisot, Food + Drink Stylist
Elena Horn, Set + Prop Stylist -
Adrian Mueller, Photographer + DP
Melissa Stammer, Set + Prop Stylist
Charlotte Omnès, Food + Drink Stylist
Takako Kuniyuki, Food + Drink Stylist -
Tian Mulholland, ECD
Saedi Burke, ACD Copy
Daria Milligan, ACD Art
Chelsea Sweetin, Sr. Producer
Cat Lindberg, Jr. Copywriter
Helen Hulsey, Jr. Art Director