The Project
Crystal Cruises was looking for help creating a social look and feel that leveraged provided photography and highlighted key itineraries and destinations.
The Treatment
We created a layered, multi-media look that made for easy assembly for paid and organic content creation without sacrificing a custom, premium feeling. We built a big library consisting of a social-specific color palette, beautiful digital paintings, symmetrical patterns, type treatments, and passport-stamp-inspired graphics.
To stand out within the luxury cruise space, we crafted beautiful digital paintings and patterns inspired by the ships’ interiors.
We created a library of passport-stamp-inspired graphics highlighting key destinations to use for social and digital content.
