The Project

On The Rocks offers premade, bar-quality cocktails in a convenient bottle. The brand was launching a new cocktail this summer, Strawberry Daiquiri.

The Treatment

We created a social and digital campaign that shows how easy paradise is to find. It’s not something you have to search for or travel to. It’s something you create for yourself—right in your living room—every time you pour yourself an On The Rocks Strawberry Daiquiri cocktail. We introduced a bright but warm color palette and materials that allowed the liquid to pop. We also used minimal propping to elevate the scene and help reinforce the tropical paradise motif of the product and the campaign.