The Project
Sound is a startup that utilizes ultrasonic technology, using sound waves instead of high heat, to gently combine ingredients into bite-sized snacks. They prioritize nutritional integrity and flavor preservation in their snack-making process. And they needed some help getting to consumers.
The Treatment
We built the brand from a social-first perspective because we knew our targeting efforts were focused on reaching consumers through social and digital. So we focused on happy colors, interesting shapes, and fun embellishments to bring this brand to life.
Because we fabricated every pedestal to scale, I did lots of math to make sure we could reuse each multiple times. I should also mention we hadn’t seen products prior to walking on set and had estimated the dimensions from WIP print files for packaging.
Shout Outs ✽
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Pearlfisher, Packaging
Polara Studios, Product Photography + Retouching -
Daria Milligan, Sr. AD + Designer
Molly Jones, Sr. Strategist + Copywriter
Kate Adolphson, Sr. Producer