The Project

Publix Super Markets asked us to help celebrate the holidays with them. We created a campaign, A Toast to Tradition, to share the serious and sweet, the silly, the wonderfully weird, and totally unique traditions of their customers. 

The Treatment

We asked social fans to respond with their traditions and we recreated them real-time on social. We had a collaborative studio full of food stylists, photographers, illustrators, creative teams, community managers, and clients. It was a whole lot of chaos topped with just enough sugar.