The Project

People want treats that fit their lifestyle, so we positioned Publix Super Market’s new Organic Mint Chocolate Ice Cream to create some excitemint.

The Treatment

We wanted to have fun with our food so we tapped creators to help execute food lettering, dynamic social, and playful typography. We flooded social pages with ice cream specifically targeting fans’ cravings for sweet treats, organic ingredients, or great prices.

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For paid social content, we developed unique creative that hits on taste appeal, organic ingredients, or price savings.

Shout Outs ✽

  • Rob Fiocca, Director
    John Long, Photographer
    Lauren Hom, Digital Letterer
    Casey Ligon, Ice Cream Letterer

  • Dennis Wolfe, CD
    Ryan Stafford, CD
    Daria Milligan, AD
    Emily Cabral, Sr. Producer